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Marketing Research Techniques

by

Guvi

This course on Marketing Research Techniques teaches Marketing Research Techniques fundamentals through 4 interactive modules. If you are Beginner, then this course is for you. You can access this course on web and mobile, it’s available in English language.

₹ 2499.00

₹ 3000.00

17% Discount

#1

See all ranking

Home » Courses » Marketing Research Techniques

Marketing Research Techniques

by

Guvi

₹ 2499.00

₹ 3000.00

17% Discount

#1

See all ranking

4 Modules

with Certifications

8+ Hours

of Recorded Content

4.5 Rated

by 2008 Learners

English

Language

4 Modules

with Certifications

8 + Hours

of Recorded Content

4.5 Rated

by 2008Learners

Read all Reviews

English

Language

About

Key Features

Content

FAQs

What's in it for You?

This market research course is the perfect amalgamation of in-depth tutorials on key market research concepts and practical learning through real-world case studies. The online market research techniques course covers the fundamental nature and role of market research, the intricacies of the research, and real-world applications across industry leaders such as Coca-Cola, Google, Netflix, Nike, Spotify, McDonalds, Starbucks, etc. You’ll absorb their secret market research methodologies employed to identify their audience, develop hit products that cater to customer needs/desires, and capture markets with data-driven decisions. You’ll master exceptional market research techniques and various useful tools used for research, analytics, surveys, data interpretation and visualization for evaluating user behaviour to scale product development and marketing strategy through effective research design. Plus, you’ll earn a globally recognized certificate from an IIT-M and IIM-A incubated company to boost your career prospects.

Key Features:

Internationally Acknowledged Certification

Completely online and learn at your own pace course

Lifelong access to complete course

Four gamified practice platforms

Committed forum support to answer all of your questions

Refund policy of seven days

Topics you will learn

Beginner Module
The Nature of Marketing Research
The Role of Marketing Research
Marketing Research Process
Understanding Diverse Markets: How Coca-Cola adapts to various global markets using marketing research
Real-time Analytics in Decision Making: Coca-Cola's real-time analytics strategies for campaign optimization
Intermediate Module
Types of Research Designs
Elements of Research Design
Continuous Feedback Mechanisms: Amazon's feedback loops to refine product offerings
AI-driven Product Recommendations: Incorporating AI to tailor Amazon's product suggestions
Understanding Secondary Data
Evaluating Secondary Data
Data in Content Creation: Netflix's use of viewer data to create popular original content
A/B Testing and User Preferences: How Netflix uses A/B testing for optimal content presentation
Interview Preparation
Conducting the Interview
Probing in Interviews
Feedback and Innovation: Transforming Starbucks' customer feedback into innovative product lines
Loyalty Programs and Customer Retention: The research behind Starbucks' successful loyalty programs
Google Analytics in Marketing Research
Role of AI in Marketing Research
SurveyMonkey, Google Forms, Typeform, Qualtrics
FocusVision, Zoom
Advanced Module
Brandwatch, Sprout Social, Hootsuite, BuzzSumo
SEMrush, Ahrefs, Moz, Google Keyword Planner
Hotjar, Crazy Egg, FullStory
SimilarWeb, Alexa
Salesforce, HubSpot
Nielsen, Mintel
Optimizely, VWO
Data-driven Music Recommendations: Research methods behind Spotify's tailored music suggestions
User Behavior Analysis and Playlist Creation: Understanding user behavior to curate dynamic playlists on Spotify
Understanding Qualitative Research
Analyzing Qualitative Data
Introduction to Quantitative Research
Types of Quantitative Methods
Analyzing Quantitative Data
Understanding User Search Behavior: Insights into how Google researches and understands evolving user search behaviors
Refining Algorithms through Feedback: The feedback loop Google employs to constantly improve its search algorithm
Purpose of the Questionnaire
Types of Questions
Identifying Market Gaps through Research: Tesla's research methodology to identify and tap into automotive market gaps
Expert Module
Customer Feedback and Product Iterations: Incorporating customer feedback into Tesla's product design and iterations
Structuring the Report
Writing Style and Presentation
Introduction to Sampling
Types of Sampling Methods
Determining Sample Size
Regional Menu Customization: How McDonald's tailors its menu based on market research
Feedback-Driven Changes: How customer feedback shapes McDonald's menu
Introduction to Data Interpretation
Importance of Data Visualization in Marketing Research
Popular Tools for Data Visualization
Product Feedback Analysis: How Nike uses market research data to refine products
Trend Analysis: How Nike forecasts fashion and athletic trends using market research

Course Offerings

Certificate you will get

Certificate Features

Certification from IITM Pravartak.

Certifications strengthen your programming profile and are recognized around the world.

Certificates are awarded upon the course's completion.

Pre Requsites

Basic understanding of marketing concepts is appreciated

A burning desire to learn and master market research techniques to drive

After this Course

Conduct comprehensive market research for any product or service

Analyze both qualitative and quantitative data in real-time with expertise for decision-making

Use various market research tools effectively

Understand and adapt to diverse markets

Implement AI-driven product recommendations

Prepare and present impactful research reports

Course is for

Freshers

Professionals

Students

FAQ's

What is the overview of GUVI’s Marketing Research Techniques certification course?

The Marketing Research Techniques certification course will provide a comprehensive understanding of the essential principles and practices of market research in the marketing and product development field. From uncovering the nature and significance of marketing research to exploring its diverse applications in the real world, this course will cover market research from beginner to advanced levels while helping you learn concepts like research design, data collection methods, data visualization and analysis, integration of AI, sampling, etc. Post-course completion, you’ll be empowered to make informed decisions, drive innovation, and contribute to your organization's growth
Why learn the Marketing Research Techniques course?

Strategic marketing, effective branding, and mindful product development are the driving forces behind the biggest product companies. Stringent market research makes any product or service successful. By learning the Marketing Research Techniques course, you will embark on an exciting journey through the fascinating world of marketing research, designed to equip you with the knowledge and skills necessary to excel in today's competitive business landscape.
Why choose GUVI for learning Marketing Research Techniques courses?

There are numerous reasons to take the Marketing Research Techniques certification course from GUVI. With GUVI, you can master market research and its key concepts from a beginner to an advanced level quickly and at an affordable cost. You will learn through a comprehensive curriculum that covers in-depth market research methodologies and tutorials from industry experts, which comes with lifetime access. You’ll also gain a globally recognised certification from an IIT-M and IIM-A incubated company, which will be a huge add-on during job search and skill display. GUVI will ensure learning without any hassle, with dedicated forum support to address any doubts you might have.
What are the benefits of learning Marketing Research Techniques certification?

Market Research is one of the most common and crucial skills required in a resume for a product manager, developer, as well as a marketing executive, regardless of seniority. Given that, learning a market research course with certification will help you take the first step towards a stellar career in product management, marketing, and analysis fields. Furthermore, after completing this online Market Research certification course from GUVI, you will receive a globally recognised certificate from the IIT-Madras-backed organization. This will establish your expertise in Market Research and profoundly help you during job interviews by improving your resume.
Is the Marketing Research Techniques course difficult to learn?

Not at all. The Marketing Research Techniques course is designed to be beginner-friendly, with step-by-step guidance and practical exercises to make learning easy for anyone willing to learn from scratch.
How long does it take to learn Marketing Research Techniques?

The Marketing Research Techniques Course is completely self-paced, allowing you to complete it at your convenience. Most learners are able to learn within 1-2 months. Still, one should keep practicing regularly to master the concepts and gain proficiency within 3-4 months ea.

What is this course about?

The course focuses on Marketing Research Techniques. It covers fundamentals through 4 interactive modules designed for Beginners.

What is the duration of the course?

The course offers over 8 hours of recorded content.

Is there a certificate provided upon completion?

Yes, upon completing the course, you will receive a certification

What is the language of the course?

The course is currently available in English.

What are the pre-requisites for this course?

Basic understanding of marketing concepts is appreciated & A burning desire to learn and master market research techniques to drive

How can I access the course?

The course is accessible on both web and mobile platforms.

What is the cost of the course?

The original price of the course is ₹3000, but it’s currently available at a discounted price of ₹2499.

How can i buy this course?

To purchase this course you can click on the Enroll Now button it will redirect you to course page, and on that page you can buy Marketing Research Techniques course.