FAQs

Home » Courses » Language » Business English: Marketing and Sales

Business English: Marketing and Sales

by

Coursera

This course on Business English: Marketing and Sales teaches Business English: Marketing and Sales fundamentals through interactive modules. If you are , then this course is for you. You can access this course on web and mobile, it’s available in language.

#1

in Language

See all ranking

Home » Courses » Language » Business English: Marketing and Sales

Business English: Marketing and Sales

by

Coursera

#1

in Language

See all ranking

with Certifications

31+ Hours

of Recorded Content

4.7 Rated

by 45870 Learners

Language

with Certifications

31 + Hours

of Recorded Content

4.7 Rated

by 45870Learners

Read all Reviews

Language

About

Key Features

Content

FAQs

What's in it for You?

Key Features:

Learn new concepts from professionals in the field.

Acquire a basic understanding of a topic or skill

Gain practical project experience to enhance employability.

Obtain a career certificate that can be shared.

Topics you will learn

Product
6 videos

1.2 The Brainstorming Begins
1.4 Effective Brainstorming Techniques
1.7 Giving Opinions in Brainstorming
1.9 Group Dynamics: What Role Will You Play?
1.12 Agreeing/Disagreeing In Meetings
1.16 Week 1 Review

7 readings

1.1 Weekly Goals and Advice from Instructors
1.3 Vocabulary Preview
Directions for Submitting Audio or Video
1.5 Why Brainstorming Works Best Online
1.10 How Group Dynamics Affect Decisions
1.14 Expressing Opinions-Sentence Stems
1.20 Quizlet Vocabulary Practice: Product

5 quizzes

1.19 Week 1 Test
1.6 Checkpoint: Brainstorming
1.8 Checkpoint: Giving Opinions in Brainstorming
1.11 Checkpoint: Group Dynamics
1.13 Checkpoint: Agreeing/Disagreeing In Meetings

2 peer reviews

1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)
1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional)

2 discussion prompts

Meet and Greet: Introduce Yourself
1.15 Let's Discuss: Brainstorming Success Stories
Product Perception
6 videos

2.2 Survey Power
2.4 Writing Surveys That Get You Actionable Insights
2.7 Visually Communicate Data with Charts
2.11 Chart and Graph Interpretation
2.14 Graph and Chart Presentation
2.17 Week 2 Review

10 readings

2.1 Weekly Goals and Advice from Instructors
2.3 Vocabulary Preview
2.5 Writing Survey Questions: a Useful Blog Post
2.9 Welcome to the Age of Experience
BONUS: 5 Key Metrics Measuring Brand Loyalty
2.13 Perceptual Edge: Problems and Solutions for Graphs
BONUS - Eight Tips for Writing Effective Survey Questions
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
BONUS - Writing Good Survey Questions Tips and Advice
2.20 Quizlet Vocabulary Practice: Product Perception

5 quizzes

2.19 Week 2 Test
2.6 Checkpoint: Writing Effective Surveys
2.8 Checkpoint: Visual Communication - Charts
2.12 Checkpoint: Chart and Graph Interpretation
2.15 Checkpoint: Graph and Chart Presentation

1 peer review

2.18 Apply Your Knowledge Write a Survey Questionnaire (optional)

2 discussion prompts

2.10 Let's Discuss: Welcome to the Age of Experience
2.16 Let's Discuss: Outside The Box Puzzle
Promotion
6 videos

3.2 BioDent Impressions
3.4 Perception in Visual Communication
3.6 Visual Communication Strategies
3.8 Concise Language for Social Media Marketing
3.11 Clever and Catchy with Caution
3.18 Week 3 Review

8 readings

3.1 Weekly Goals and Advice from Instructors
3.3 Vocabulary Preview
3.5 It's All Gooooooooood
3.9 Excellent PowerPoint Examples
3.13 Nuts and Bolts ~ What is a Tagline?
3.15 Creating your Personal Tagline Worksheet
3.16 Creating Your Personal Tagline EXAMPLE Worksheet
3.20 Quizlet Vocabulary Practice: Promotion

4 quizzes

3.19 Week 3 Test
3.7 Checkpoint: Visual Communication
3.10 Checkpoint: Concise Language for Social Media Marketing
3.12 Checkpoint: Clever and Catchy with Caution

1 peer review

3.17 Apply Your Knowledge What's Your Tagline? (optional)

1 discussion prompt

3.14 Let's Discuss: Unintentionally Funny Taglines
Persuasive Techniques
6 videos

4.2 Hooray for Social Media Marketing
4.4 Cialdini's Principles of Influence - Part 1
4.7 Cialdini's Principles of Influence - Part 2
4.11 Power of One Word
4.15 Influential Language
4.18 Week 4 Review

8 readings

4.1 Weekly Goals and Advice from Instructors
4.3 Vocabulary Preview
4.5 *Why?* It works!
4.9 Metaphor, A Persuasive Heavy Weight
BONUS: Cialdini in His Own Words
BONUS: Social Proof in Action
4.13 How to Get People to Do Stuff: Nouns or Verbs?
4.20 Quizlet Vocabulary Practice: Persuasive Techniques

4 quizzes

4.19 Week 4 Test
4.8 Checkpoint: Principles of Influence
4.12 Checkpoint: Power of One Word
4.16 Checkpoint: Influential Language

4 discussion prompts

4.6 Let's Discuss: *Why* It Works.
4.10 Let's Discuss: Metaphor Hunting
4.14 Let's Discuss: How to Get People to do Stuff: Nouns or Verbs?
4.17 Let's Discuss: Scarcity - Cialdini in My Life
Pitch
6 videos

5.2 Ready...Set...Pitch
5.4 Preparing your Presentation
5.8 Consultative Sales Presentations
5.15 Language for Sales Scripts
5.18 Impromptu Speaking/Elevator Pitch
5.25 Week 5 Review

16 readings

5.1 Weekly Goals and Advice from Instructors
5.3 Vocabulary Preview
5.5 Kinesics: Body Language for the Presenter
5.6 Presenting in English: Strategies for the Non-Native Speaker
BONUS: The Consultative Sales Approach
5.11 Interpreting Body Language for Sales
BONUS: Killer Presentations
5.16 Tips for Sales Scripting
5.19 Elevator Pitch: Make it Memorable with 4 Techniques
5.21 Keep them Listening with Transition Words
5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!
5.24 Love it! Outstanding Example of an Elevator Pitch
5.26 Steps to Preparing a Good Elevator Pitch
BONUS Excellent TEDTalk on Elevator Speech
BONUS Asking and Answering Questions
5.29 Quizlet Vocabulary Practice: Pitch

6 quizzes

5.28 Week 5 Test
5.7 Checkpoint: Presentation Strategies
5.10 Checkpoint: Consultative Sales Presentations
5.17 Checkpoint: Language for Sales Scripts
5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
5.23 Useful Phrases and Transitions

1 peer review

5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)

3 discussion prompts

5.9 Compete with Competitors not Customers
5.12 Let's Discuss: Interpreting Your Body Language
5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness Interview
Review
1 video

6.2 Week 6 Review

1 reading

6.4 References

1 quiz

6.3 FINAL TEST

1 peer review

6.1 Free Content Brings Me To You (optional)

Course Offerings

Certificate you will get

Certificate Features

Your certificate can be embedded on your own website or shared on social networking sites like LinkedIn.

Employers can verify the legitimacy of each certificate using the special verification URL that is included with it.

Pre Requsites

After this Course

Course is for

No results found.

FAQ's

What is this course about?

The course focuses on Business English: Marketing and Sales. It covers fundamentals through interactive modules designed for s.

What is the duration of the course?

The course offers over 31 hours of recorded content.

Is there a certificate provided upon completion?

Yes, upon completing the course, you will receive a certification

What is the language of the course?

The course is currently available in .

What are the pre-requisites for this course?

How can I access the course?

The course is accessible on both web and mobile platforms.

What is the cost of the course?

The original price of the course is ₹, but it’s currently available at a discounted price of ₹.

How can i buy this course?

To purchase this course you can click on the Enroll Now button it will redirect you to course page, and on that page you can buy Business English: Marketing and Sales course.