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Marketing Research Techniques

by

Guvi

Unravel the secret market research techniques used by popular product giants like Google, Spotify, Netflix to successfully master the art of capturing markets with this online Market Research course with global certification. Learn key market research concepts, methodologies, and skills to scale any business with expertise.
2499.00
3000.00
17% Discount

#1

See all ranking

Marketing Research Techniques

by

Guvi

Unravel the secret market research techniques used by popular product giants like Google, Spotify, Netflix to successfully master the art of capturing markets with this online Market Research course with global certification. Learn key market research concepts, methodologies, and skills to scale any business with expertise.
2499.00
3000.00
17% Discount

#1

See all ranking

4 Modules

with Certifications

8+ Hours

of Recorded Content

4.5 Rated

by 2008 Learners

English

Language

4 Modules

with Certifications

8 + Hours

of Recorded Content

4.5 Rated

by 2008Learners

Read all Reviews

English

Language

What's in it for You?

This market research course is the perfect amalgamation of in-depth tutorials on key market research concepts and practical learning through real-world case studies. The online market research techniques course covers the fundamental nature and role of market research, the intricacies of the research, and real-world applications across industry leaders such as Coca-Cola, Google, Netflix, Nike, Spotify, McDonalds, Starbucks, etc. You’ll absorb their secret market research methodologies employed to identify their audience, develop hit products that cater to customer needs/desires, and capture markets with data-driven decisions. You’ll master exceptional market research techniques and various useful tools used for research, analytics, surveys, data interpretation and visualization for evaluating user behaviour to scale product development and marketing strategy through effective research design. Plus, you’ll earn a globally recognized certificate from an IIT-M and IIM-A incubated company to boost your career prospects.
This market research course is the perfect amalgamation of in-depth tutorials on key market research concepts and practical learning through real-world case studies. The online market research techniques course covers the fundamental nature and role of market research, the intricacies of the research, and real-world applications across industry leaders such as Coca-Cola, Google, Netflix, Nike, Spotify, McDonalds, Starbucks, etc. You’ll absorb their secret market research methodologies employed to identify their audience, develop hit products that cater to customer needs/desires, and capture markets with data-driven decisions. You’ll master exceptional market research techniques and various useful tools used for research, analytics, surveys, data interpretation and visualization for evaluating user behaviour to scale product development and marketing strategy through effective research design. Plus, you’ll earn a globally recognized certificate from an IIT-M and IIM-A incubated company to boost your career prospects.

Key Features:

Globally Recognised Certification
100% online and Self-paced learning
Full lifetime access to all content
Access to 4 Gamified Practise Platforms
Dedicated Forum Support to clear all your doubts
7 Days refund Policy

Topics you will learn

  • Beginner Module

      • The Nature of Marketing Research
      • The Role of Marketing Research
      • Marketing Research Process
      • Understanding Diverse Markets: How Coca-Cola adapts to various global markets using marketing research
      • Real-time Analytics in Decision Making: Coca-Cola's real-time analytics strategies for campaign optimization

  • Intermediate Module

      • Types of Research Designs
      • Elements of Research Design
      • Continuous Feedback Mechanisms: Amazon's feedback loops to refine product offerings
      • AI-driven Product Recommendations: Incorporating AI to tailor Amazon's product suggestions
      • Understanding Secondary Data
      • Evaluating Secondary Data
      • Data in Content Creation: Netflix's use of viewer data to create popular original content
      • A/B Testing and User Preferences: How Netflix uses A/B testing for optimal content presentation
      • Interview Preparation
      • Conducting the Interview
      • Probing in Interviews
      • Feedback and Innovation: Transforming Starbucks' customer feedback into innovative product lines
      • Loyalty Programs and Customer Retention: The research behind Starbucks' successful loyalty programs
      • Google Analytics in Marketing Research
      • Role of AI in Marketing Research
      • SurveyMonkey, Google Forms, Typeform, Qualtrics
      • FocusVision, Zoom

  • Advanced Module

      • Brandwatch, Sprout Social, Hootsuite, BuzzSumo
      • SEMrush, Ahrefs, Moz, Google Keyword Planner
      • Hotjar, Crazy Egg, FullStory
      • SimilarWeb, Alexa
      • Salesforce, HubSpot
      • Nielsen, Mintel
      • Optimizely, VWO
      • Data-driven Music Recommendations: Research methods behind Spotify's tailored music suggestions
      • User Behavior Analysis and Playlist Creation: Understanding user behavior to curate dynamic playlists on Spotify
      • Understanding Qualitative Research
      • Analyzing Qualitative Data
      • Introduction to Quantitative Research
      • Types of Quantitative Methods
      • Analyzing Quantitative Data
      • Understanding User Search Behavior: Insights into how Google researches and understands evolving user search behaviors
      • Refining Algorithms through Feedback: The feedback loop Google employs to constantly improve its search algorithm
      • Purpose of the Questionnaire
      • Types of Questions
      • Identifying Market Gaps through Research: Tesla's research methodology to identify and tap into automotive market gaps

  • Expert Module

      • Customer Feedback and Product Iterations: Incorporating customer feedback into Tesla's product design and iterations
      • Structuring the Report
      • Writing Style and Presentation
      • Introduction to Sampling
      • Types of Sampling Methods
      • Determining Sample Size
      • Regional Menu Customization: How McDonald's tailors its menu based on market research
      • Feedback-Driven Changes: How customer feedback shapes McDonald's menu
      • Introduction to Data Interpretation
      • Importance of Data Visualization in Marketing Research
      • Popular Tools for Data Visualization
      • Product Feedback Analysis: How Nike uses market research data to refine products
      • Trend Analysis: How Nike forecasts fashion and athletic trends using market research

Course Offerings

Certificate you will get

IITM Pravartak certified Python certification.
Certificates are globally recognized & they upgrade your programming profile.
Certificates are generated after the completion of course.

After this Course

Conduct comprehensive market research for any product or service
Analyze both qualitative and quantitative data in real-time with expertise for decision-making
Use various market research tools effectively
Understand and adapt to diverse markets
Implement AI-driven product recommendations
Prepare and present impactful research reports

Pre Requsites

Basic understanding of marketing concepts is appreciated
A burning desire to learn and master market research techniques to drive

Course is for

Freshers

Professionals

Students

FAQ's

  • What is the overview of GUVI’s Marketing Research Techniques certification course?
    The Marketing Research Techniques certification course will provide a comprehensive understanding of the essential principles and practices of market research in the marketing and product development field. From uncovering the nature and significance of marketing research to exploring its diverse applications in the real world, this course will cover market research from beginner to advanced levels while helping you learn concepts like research design, data collection methods, data visualization and analysis, integration of AI, sampling, etc. Post-course completion, you’ll be empowered to make informed decisions, drive innovation, and contribute to your organization's growth
  • Why learn the Marketing Research Techniques course?
    Strategic marketing, effective branding, and mindful product development are the driving forces behind the biggest product companies. Stringent market research makes any product or service successful. By learning the Marketing Research Techniques course, you will embark on an exciting journey through the fascinating world of marketing research, designed to equip you with the knowledge and skills necessary to excel in today's competitive business landscape.
  • Why choose GUVI for learning Marketing Research Techniques courses?
    There are numerous reasons to take the Marketing Research Techniques certification course from GUVI. With GUVI, you can master market research and its key concepts from a beginner to an advanced level quickly and at an affordable cost. You will learn through a comprehensive curriculum that covers in-depth market research methodologies and tutorials from industry experts, which comes with lifetime access. You’ll also gain a globally recognised certification from an IIT-M and IIM-A incubated company, which will be a huge add-on during job search and skill display. GUVI will ensure learning without any hassle, with dedicated forum support to address any doubts you might have.
  • What are the benefits of learning Marketing Research Techniques certification?
    Market Research is one of the most common and crucial skills required in a resume for a product manager, developer, as well as a marketing executive, regardless of seniority. Given that, learning a market research course with certification will help you take the first step towards a stellar career in product management, marketing, and analysis fields. Furthermore, after completing this online Market Research certification course from GUVI, you will receive a globally recognised certificate from the IIT-Madras-backed organization. This will establish your expertise in Market Research and profoundly help you during job interviews by improving your resume.
  • Is the Marketing Research Techniques course difficult to learn?
    Not at all. The Marketing Research Techniques course is designed to be beginner-friendly, with step-by-step guidance and practical exercises to make learning easy for anyone willing to learn from scratch.
  • How long does it take to learn Marketing Research Techniques?
    The Marketing Research Techniques Course is completely self-paced, allowing you to complete it at your convenience. Most learners are able to learn within 1-2 months. Still, one should keep practicing regularly to master the concepts and gain proficiency within 3-4 months ea.

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