Marketing

by

Guvi

This course on Marketing teaches Marketing fundamentals through 4 interactive modules. If you are Beginner, then this course is for you. You can access this course on web and mobile, it’s available in English language.

₹ 2499.00

₹ 3000.00

17% Discount

#1

See all ranking

Home » Courses » Marketing

Marketing

by

Guvi

₹ 2499.00

₹ 3000.00

17% Discount

#1

See all ranking

4 Modules

with Certifications

9+ Hours

of Recorded Content

4.5 Rated

by 2002 Learners

English

Language

4 Modules

with Certifications

9 + Hours

of Recorded Content

4.5 Rated

by 2002Learners

Read all Reviews

English

Language

About

Key Features

Content

FAQs

What's in it for You?

Step into the world of marketing with a course that covers the A to Z of this dynamic field. You’ll start with the basics, from understanding the core of marketing and its distinction from sales. As you progress, you’ll grasp how to analyze companies and competitors, identify target audiences, and develop powerful personas. You’ll also learn to create strategic marketing plans, understand consumer behavior, and harness data for insightful strategies. You’ll explore every critical component, from segmentation and positioning to mastering the 4 Ps. The Course also covers modern marketing essentials like omnichannel strategies, personalization, and the impact of AI. With a blend of B2B and B2C insights, you’ll be equipped to face any marketing challenge.

Key Features:

Internationally Acknowledged Certification

Completely online and learn at your own pace course

Lifelong access to complete course

Four gamified practice platforms

Committed forum support to answer all of your questions

Refund policy of seven days

Topics you will learn

Beginner Module
Introduction
What is Marketing
Difference between Sales and Marketing
New Marketing Realities
Target Audience, Target Market, Personas
Company Analysis
Competitor Analysis
Porter's Competitive Model
Strategy and Tactics
Creating a Marketing Plan
Consumer Behaviour
Demographics, Psychographics, Geographics
The Buying Decision Process
Data, Information and Insights
Intermediate Module
Building Blocks of Marketing Strategy
Segmentation, targeting, Positioning
Types of Targeting
How to Segment the Market
B2B Market Segmentation
4 Ps of Marketing
Marketing Channels
Marketing Research Process
Product Differentiation and Design
Advanced Module
Customer Value Proposition
Positioning
Differentiation and Parity
Sustaining Competitive Advantage
Customer Loyalty
Customer Lifecycle
Essentials of Branding
Brand Design
How does branding work
Key Branding Terms
Luxury Branding
Role of Marketing Communications
Marketing Communications Channels
Media Mix
Expert Module
B2C V/s B2B Marketing
Ideal Customer Profile
Demand Generation
Product Marketing
Analysts Relations
CRM
Why is measuring outcomes important
What can we measure
Key Marketing Metrics
Omni Channel Marketing
AI In Marketing
Personalization
Account Based Marketing
Social Selling

Course Offerings

Certificate you will get

Certificate Features

Certification from IITM Pravartak.

Certifications strengthen your programming profile and are recognized around the world.

Certificates are awarded upon the course's completion.

Pre Requsites

Interest in the art of marketing.

Dedication to learning and innovation.

After this Course

Navigate the marketing field with strategic insight.

Conduct thorough company and competitor analysis.

Develop targeted marketing plans and consumer profiles.

Leverage data for actionable marketing insights.

Apply the 4 Ps effectively in diverse scenarios.

Utilize modern tools for dynamic marketing campaigns.

Course is for

Freshers

Professionals

Students

FAQ's

What is the overview of GUVI’s Marketing certification course?

GUVI's Marketing course offers a comprehensive detailing of the marketing world, teaching you how to connect businesses with customers and craft strategies that resonate with target audiences.
Why learn the Marketing course?

Marketing skills are essential in today's business landscape. They help you understand customer needs and shape how companies communicate, ensuring products and services find their right audience.
Why choose GUVI for learning the Marketing course?

GUVI is known for expert-led instruction and practical learning. We ensure that you gain not just theoretical knowledge but also acquire real-world marketing skills that employers value.
What are the benefits of learning Marketing certification?

Earning a marketing certification from GUVI can open doors to various career opportunities, from brand management to digital marketing roles, enhancing your professional growth.
**Is the Marketing course difficult to learn?**

Our course is designed to be accessible for beginners, with clear explanations and practical examples that make even complex marketing concepts easy to grasp.
How long does it take to learn the Marketing course?

With dedication and regular study, most learners can complete the Marketing course and gain a solid understanding of its concepts within a few months.
How much does the Marketing certification course Cost?

The cost for GUVI's Marketing certification course is Rs.3000. Please visit our website or contact our support team for specific pricing details and any available discounts.